
1. Game Boy
2. Game Boy Pocket
3. Game Boy Color
4. Game Boy Advance
5. Game Boy Advance SP
6. Game Boy Micro
7. Nintendo DS
8. Nintendo DS Lite
9. Nintendo DSi
10. Nintendo DSi XL
11. Nintendo DS2
Considering the strong growth in the handheld market, it is clear why Nintendo has such a fast turnaround on developing new systems. Unfortunately, it looks like the iPhone is whittling away at the need for a gaming-exclusive handheld device; Nintendo's DS sales have dropped 15% in the last year while the iPod Touch and iPhone game sales have doubled. As Nintendo undoubtedly knows from the success of the Wii, accessibility has become key to selling games, and for the millions of people already carrying an iPhone/iPod Touch in their pockets regularly, downloading and playing a game are just a touch away. The question for consumers lies in whether it is better to have a separate, more powerful handheld gaming device, or a less powerful but more diverse one (over 21,000 titles vs. DS' ~3,700) in a multi-function device. I would bet that for hardcore gamers and children, the choice will continue to be a gaming-exclusive console, with casual gamers flocking to the ease of gaming on their phones and MP3 players. There is room in this growing market for everyone (for the time being).
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