Thursday, April 1, 2010

Activision-Blizzard Restructures Management Teams; Change is Scary

Acti-Blizzard has undergone a full restructuring of its management team. There will be four units with different focuses: 1. Call of Duty; 2. Activision brands including Tony Hawk and Guitar Hero; 3. Blizzard; 4. licensed properties. This news follows the sacking of Infinity Ward developers Vince Zampella and Jason West; it comes as no surprise that some rearranging would need to occur. Without these visionaries, it is difficult to imagine that the future of the CoD series could live up to its past, but with an entire business unit focusing on its development, it is clear that Acti-Blizzard continues to place much value on the brand. Without legal closure on Zampella's and West's lawsuit to regain control of MW games, though, it strikes me as odd and early to enact such a major restructuring. Activision must be pretty confident that they can't lose this battle.

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