Post from Argentina

Although your NPC is on vacation in Argentina, I´ve discovered some interesting information about the relatively untapped markets in South America that I´d like to share. Gaming is not as prevalent here, and per my discussions with some locals, piracy is absolutely the norm. The two issues seem to be a lack of parity whereby South Americans generally do not have the purchasing power to even consider legitimately buying a game for USD60 and also the lack of controls and consequences in the online world. As a result, South American gamers seem to have the idea that anything found online should be free, and without any serious legal ramifications, they turn the idea into reality. I feel as though there must be some better way to approach this market. There is always a level of acceptable loss when it comes to exporting a product to other countries, and clearly prices have not come down enough to truly take advantage of the buying potential in South America.